Ariat is committed to building a different breed of company, one that reflects the core values as a team and those of the consumers. Ariat's company values has shaped their success since 1993 – a commitment to innovation, quality, integrity, teamwork and respect.

They believe that their values are what set them apart and have helped build Ariat into one of the top Equestrian, Outdoor and Work brands in the world. Product quality is non-negotiable, and so is their collaborative culture and giving back to the communities they serve.