Joan Rojas developed BUFF in his family’s knitting factory. Even after the founder lost his battle with cancer, the company still produces its items in Barcelona. The company emerged when Joan travelled the roads of Catalonia on his motorcycle. Seeking a warmer product that would protect outdoor enthusiasts from the sun, wind and cold was at the basis of BUFF’s creation. The idea was to create products that would allow consumers to work with nature, and to challenge status quo by harnessing the powers of the Earth instead of causing ravages with harsh manufacturing processes.