Hoping to break away from petrochemicals, Icebreaker's founder Jeremy Moon put a bet on Merino Wool. As early as 1996, the world's first natural layering system emerged!

Icebreaker has since then made several breakthroughs including the creation of their Cool-Lite line, which delivers incomparable breathability.

In addition to Icebreaker's product development, the brand makes constant efforts to protect the animals who provide the necessary materials to the creation of the clothing. From banning mulesing to thoroughly protecting ducks, Icebreaker has done its part to make sure its production doesn't get in the way of nature.

Today, Icebreaker's core values are rooted in sustainability , adaptation and symbiosis.