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In the 1980's, a small company sold sunglasses off a Hawaiian beach in Lahaina. As demand grew for technology that would help mitigate intense glare and harmful UV all the while incorporating stylish designs and brilliant colors grew, the company engineered the revolutionary PolarizedPlus2® lens. The innovative lens was later introduced to seven new styles of sunglasses, forming Maui Jim's Classic Collection. Now offering over 125 types of sunglasses, the company ensures that all lenses are polarized and protect against 100% of UVA and UVB rays. In addition to providing high-quality sunglasses, Maui Jim portrays the principles of Aloha in its vibrant color collections and detailed designs. Maui Jim strives to make your world brighter by ensuring you see the world at its best.

Main Categories

Aviator Frames
Cat Eye Frames
Rimless Frames
Classic Frames

The Mavericks

Maui Jim's Mavericks are the perfect choice for the free-spirited adventurers who wish to take things to the next level. Stemming from a very classic style, the sunglasses bring a contemporary twist by featuring Maui Jim's PolarizedPlus2® lens technology and MauiGradient lenses.

The Importance of Eye Health

All Maui Jim sunglasses are polarized and therefore eliminate 99.9% of glare, greatly reducing the fatiguing need to squint. Furthermore, the PolarizedPlus2® lens technology reduces damages due to blue light, the latter having been related to the development of AMD. Maui Jim sunglasses have also earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.

Brand Philosophy

For a More Colorful World

Maui Jim believes color and light are the key to human experience

Maui Jim wants its customers to be happy, and thus stands behind every pair of sunglasses they make

Maui Jim sunglasses are built to change the way you see the world