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Olukai believes in its products; the quality and durability of the latter is forefront through the production of their merchandise. Placing an emphasis on giving back, Olukai has been preaching generosity since its early days, before the company was even profitable. With giving back consisting of one of Olukai’s core values, the company’s philosophy inspires actions that can change the world – that of their employees and founders as well as their customers’. This means that their will to operate sustainably does not rest on a simple ethos, but on stories and values passed down from one generation to the next that encourage real change and positivity.
About The Brand
Insights on Olukai's philosophy, production, and materials.
Olukai uses natural latex in theirgum rubbers, 30% recycled material in all their outsoles, and 100% recycled material in their packaging. They source all of their leathers exclusively from environmentally conscious ISO-14001 certified tanneries.
Olukai relies on values and stories passed down through generations that inspire real change. Unlike other big brands, their ethos is not only glorified through their media campaigns; they live by it, incorporating generosity and giving back into the company's daily missions.
Olukai considers making high-quality, long-lasting footwear as one way to reduce their environmental footprint.