Smartwool values the outdoors and nature’s restorative effect for all who wish to enjoy it. Emerging in 1994, the first Smartwool socks ever created were made to prolong the creators’ time spent on the ski slopes without compromising the warmth of their toes. It is not until they went through the fabrication process that the founders discovered the incomparable value of Merino Wool – a material which, while being extremely warm, remained moisture-wicking, breathable and soft. Merino wool also showed odor-neutralizing qualities and sustainability. It is Merino wool’s unicity that truly captured Smartwool’s founders, who, since then, have used the material in almost every product they’ve made. Together, they built a community on the foundation of one primary philosophy: enjoying more time outdoors and doing so comfortably.
Smartwool strives to promote openness, which is why they make sure to keep their clientele informed on their endeavors and their supply chain. The trust they have built within the Smartwool community has facilitated the sharing of their love for nature; for strenuous hikes in the mountains, for scary stories around the campfire and for laughs echoing through the wilderness.