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Smartwool values the outdoors and nature’s restorative effect for all who wish to enjoy it. Emerging in 1994, the first Smartwool socks ever created were made to prolong the creators’ time spent on the ski slopes without compromising the warmth of their toes. It is not until they went through the fabrication process that the founders discovered the incomparable value of Merino Wool – a material which, while being extremely warm, remained moisture-wicking, breathable and soft. Merino wool also showed odor-neutralizing qualities and sustainability. It is Merino wool’s unicity that truly captured Smartwool’s founders, who, since then, have used the material in almost every product they’ve made. Together, they built a community on the foundation of one primary philosophy: enjoying more time outdoors and doing so comfortably.
Main Categories
Socks
Smartwool socks will get you through long hikes, harsh winters, cozy evenings spent on the couch, and even busy days at the office.
Women's
Ladies, gear up for your next adventure by shopping here!
Men's
Gents, find key clothing pieces and last minute replacements for your next adventure by shopping here!
Baselayers
Find that extra warmth without compromising the breathability of your attire with Smartwool's quality baselayers!
Shop All
If you're just a browser, and are waiting for something to catch your eye, you should probably click here!
Gloves
Protect your hands during the cold Canadian winters with Smartwool's broad range of gloves.
Hats & Accessories
Often overlooked, hats, scarves and headbands can not only bring a whole look together but also bring warmth where you didn't think you needed it.
Tops
Shop trendy, comfortable and breathable tops here.
Bottoms & Undies
Technologically advanced, Smartwool's bottoms and undies are sure to feel like second skin.
Smartwool strives to promote openness, which is why they make sure to keep their clientele informed on their endeavors and their supply chain. The trust they have built within the Smartwool community has facilitated the sharing of their love for nature; for strenuous hikes in the mountains, for scary stories around the campfire and for laughs echoing through the wilderness.
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