Born out of frustration with coolers that caved in when you stood on them, gave up on cold-holding when the weather got warm, or made it easy for bears to break into, we were determined to build a never-before-seen cooler that exceled in durability, extended ice retention, and weather resistance — and it worked. Meet the legendary Tundra® Hard Cooler Family.
YETI Soft Coolers stand apart for their ridiculously rugged materials and their superior thermal performance. Built for extreme conditions and tough enough to accompany you on treks through the brush, rocky shoreline post-ups, and lunch on the ranch, you’ll find what you need for your next day out in our lineup of anything-but-soft coolers.

YETI extends far beyond drinkware. In fact, the company boasts a large selection of items ranging from apparel to comfortable chairs. It is also a well-known fact that YETI stocks up on all the accessories one might need to complement their product line. Have a look here!